![]() Whatever the reaction, you respond emotionally, as if the ad is talking specifically to you. Maybe it reminds you of something that happened in your life. But every once in a while, you’ll hear the start of an ad, and all of a sudden, you’ll perk up. Many times we’ll turn on the TV or radio and basically zone out while the ads are playing. And they spend a lot of time figuring out exactly who they’re targeting with each ad they produce. You’ve ever related to someone’s voice you’ve heard on the TV or radio.Having a nice voice is maybe 5% of wants needed to make money online as a voice actor. Chances are a voiceover job will go to someone who can convey the message of the script believably before it will go to someone who can’t act but has a nice voice. And the craft is much more about being able to communicate basic human emotions through your voice than it is about sounding good while you’re doing it. ![]()
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